Privacy & Cookies
This site is run by the hosts of Villa Calma and Horizon Living Madeira. We keep data to a minimum, never sell it, and use it only to run and improve the site.
What we measure
With your consent, we use two analytics tools — Google Analytics and Microsoft Clarity — to understand how the site is used: which pages are viewed, approximate location (country and region), device type, and how visitors move through a page. Clarity records this anonymously, with text and images masked. Everything is aggregated and only helps us improve the site. We do not use it for advertising and we do not build personal profiles.
Cookies we use
Until you choose “Accept”, no analytics cookies are set. If you accept, Google Analytics and Microsoft Clarity each set their own measurement cookies. Your choice itself is stored in your browser so we don’t ask again.
Your choice, anytime
You can change your mind whenever you like — select “Cookies” at the foot of any page to accept or decline. If you decline, only anonymous, cookieless signals are sent, or nothing at all.
Booking & payments
Reservations and payments are handled by our booking provider, Lodgify, on its own secure checkout. This website does not see or store your payment details.
Contact
This site is operated by Andrii & Daria Lutsak, the hosts. Questions about your data? Email hello@madeirakey.com, or message us on Instagram — @villacalma_madeira or @horizon_living_madeira.
Last updated June 2026.